strategy

GM gives ultimatum to Cadillac dealers who don’t want to sell electric cars

Cadillac dealers who are uninterested or unable to commit to GM’s shift towards electric cars must decide by November 30, 2020 whether they will remain in business or “just get out” of the business. This ultimatum serves as a strategic move for GM and demonstrates their commitment to responding to consumer behavior changes.

https://electrek.co/2020/11/24/gm-gives-ultimatum-cadillac-dealers-who-dont-want-sell-electric-cars/